Syfy Image Campaign

Our approach was to explore what is beneath the surface of Syfy and create a bold and distinctive look for 2011. The familiar white space explodes revealing a new, deeper side of the network. In the debris we see a beautiful and intricate particle system as it emanates from the blast to reveal the network's new 2011 line up of programming. Bursts of particles stitch the scenes together, build on titles, and create fluid transitions. 

PRODUCTION: Colourmovie
CREATIVE DIRECTOR: Brandon Martinez
EXECUTIVE PRODUCER: John McGinnis
DESIGNER: Brandon Martinez
ANIMATORS: David Glicksman, Sungwook Su, Matt Johnson, Christian Perez, Brett Bailey, Daniel Duran, Tyson Steigers, Magnus Hierta
JUNIOR CREATIVE: Sonja Theill